Who is Mackenzie?
Mackenzie Hoffman is a multi-media artist from Virginia. She received her Bachelor of Art from the University of Mary Washington Magna Cum Laude and is currently pursuing her Master of Fine Arts in Graphic Design from George Mason University. She is in her final year this fall with a current GPA of 3.98, expected to graduate Spring 2026.
Highly organized, goal oriented, graduate of George Mason University with a Master of Fine Arts in Graphic Design. Currently a Marketing Specialist and Lead Graphic Designer for Student Involvement for Mason. Experience in teaching Graphic Design at the college level. Passion for merging business and art by utilizing education in graphic design and experience in marketing.
Experience
2025 – 2026
Marketing Specialist & Lead Graphic Designer
GEORGE MASON UNIVERSITY, FAIRFAX, VA
Manages the student social media team, directly under the Marketing Manager and Communications. Creative social media roll outs incorporating university brand identity, encouraging student engagement for campus events. Handled design and social coordination for Student Involvement. Dedicated to creating and continuing campaigns for the 40,000 plus students at Mason. Promoted from Marketing Assistant and Digital Content Creator to Manager within 6 months. Promoted to full time Marketing Specialist and Lead Graphic Designer post grad.
2025
Graphic Design Graduate Lecturer
George Mason University, Fairfax, VA
Taught Digital Design Studio, a course intended for students to understand the principles of design and three Adobe Creative Cloud applications: Illustrator, Photoshop, and InDesign. Previously a Graduate Teaching Assistant from 2024-5.
2025
Graphic Design Intern for Mason Exhibitions
George Mason University, Fredericksburg, VA
Created print and marketing materials for the various gallery exhibitions. Created graphics for flyers, signage, postcards and social media posts, with unique visuals to promote 15 + campaigns.
2022
Gallery Intern for UMW Galleries
University of Mary Washington, Fredericksburg, VA
Assisted in the curation and execution of gallery exhibitions. Created promotional materials for shows including flyers, postcards, and social media graphics. This position was a promotion from my previous position for UMW Galleries from 2021-2023 as a Gallery Monitor for Dupont and Riderhoff-Martin Gallery, where I opened, closed, and oversaw the galleries and tracked patronage to the spaces.
2022
President, Founder, and Marketing Coordinator of UMW Lightsaber Duels
University of Mary Washington, Fredericksburg, VA
Founder of a performance dueling club which puts on two shows a year consisting of choreographed fights to music inspired by the Star Wars films. Created promotional campaigns for performance events, fundraising, and collaborations with the university through print materials and social media. Managed students in day-to-day activities and delegations of responsibilities. Created a lasting community from the ground up for club members and the campus at large.
Education
University of Mary Washington
Bachelors Degree, Magna Cum Laude
Studio Art Major, Business Administration Minor
2019 – 2023
George Mason University
Masters of Fine Arts
Graphic Design concentration
2013 – 2016
Skills
Social media planning, marketing, graphic design, motion graphics
Proficient in the following tools: Buffer, CapCut, & Adobe Creative Cloud Suit ( Illustrator, Photoshop, InDesign, After Effects, Animate, Premier Pro, & Express)